Parenting Together: Introducing Better Parent
Most pregnancy apps are designed for one person. We built Better Parent for both partners from day one.
You’re nine weeks pregnant. You just opened your pregnancy app to read today’s update. It says “your baby is the size of a grape” and reminds you to take your prenatal vitamin.
Your partner leans over. “What does it say?”
You show them the screen. They nod, smile, and go back to making breakfast.
They want to be involved. You want them involved. But the app wasn’t built for both of you.
Sound familiar?
The Partner Problem
Here’s what we learned talking to hundreds of expecting couples: 75% of partners feel excluded from the pregnancy journey. Not because they don’t care. Because the tools aren’t built for them.
Most pregnancy apps are designed for one person. They use “you” when they mean “the pregnant parent.” They track symptoms, but not the partner’s experience. They send tips about self-care, but nothing about how to support each other.
So partners download the same app and scroll through content that doesn’t quite fit. Or they give up and rely on secondhand updates. Either way, they’re left out of an experience that’s supposed to be shared.
We built Better Parent to fix this.
What Makes Better Parent Different
1. Daily Tips for Both Partners
Every morning, you both get a tip. Sometimes it’s the same tip from different perspectives. Sometimes it’s completely different, based on what each of you needs that week.
The pregnant parent might get: “Week 12: Your energy is returning. This is a great time to start gentle exercise like prenatal yoga.”
The partner might get: “Week 12: Energy levels are improving. Ask if they want to take a walk together this weekend.”
Both tips are evidence-based. Both are delivered in 30 seconds or less. Both respect that you’re navigating this together.
2. Evidence-Based Guidance That Adapts
Every tip in Better Parent comes from research. We cite our sources. We update recommendations when new studies emerge. We don’t repeat old wives’ tales or pass off opinions as facts.
And the guidance adapts to your pregnancy week. At week 8, you get different advice than at week 28. It’s personalized to where you are right now, not generic information for “sometime during pregnancy.”
3. Gentle Gamification
We know you’re already overwhelmed. The last thing you need is an app that makes you feel guilty for missing a streak.
Better Parent uses gentle gamification. You earn badges for small wins: reading three tips in a row, trying a relaxation exercise, checking in with each other. The goal isn’t to make you compete. It’s to celebrate progress without adding pressure.
No guilt trips. No shame. Just recognition that you’re doing your best.
4. Built for the Journey Ahead
Better Parent starts with pregnancy, but it doesn’t end there. We’re building content for every stage: newborn, baby, toddler, kid, teen.
As your child grows, the app adapts. The tips evolve. The challenges change. But the core philosophy stays the same: parenting is a team sport, and you both deserve support.
Who This Is For
Better Parent is for expecting couples who want to do this together. You might be:
- First-time parents navigating pregnancy for the first time
- Partners who feel left out of traditional pregnancy apps
- Parents who want evidence-based advice, not old myths
- Couples who appreciate gentle encouragement over guilt trips
If you’ve ever looked at a pregnancy app and thought “this wasn’t built for both of us,” Better Parent is for you.
Start Your Journey Together
Both partners download the app. You set up your profiles together. You choose your pregnancy week. And every morning, you both get a tip designed to support you through this journey.
Because parenting doesn’t start at birth. It starts right now. And it works best when you do it together.